[ CASE STUDY ] 04 / 07
LUMA WELLNESS CENTER
860%Increase in unique visitors
Luma Wellness Center: SEO Case Study
- INDUSTRY
- Ketamine therapy, San Diego
- SERVICES
- Website UI & UX · Technical SEO · Keyword Research · Backlink Cleanup & Outreach · Content Publishing · Local SEO
- PLATFORM
- WordPress
- TIMELINE
- Since February 2025
- LIVE SITE
- lumawellnesscenter.com ↗
[ 02 ] OVERVIEW
Digital Hype Media works with Luma Wellness Center to enhance their online visibility via an SEO campaign beginning in February 2025. Over 8 months, this initiative resulted in an 860% increase in unique visitors and top Google rankings for valuable keywords, demonstrating significant growth.
We also optimized the website UX and UI to improve lead conversion rates, visitor retention as well as advanced local SEO.
[ 03 ] WEBSITE UI & UX
Website UI & UX
Luma Wellness Center was experiencing low conversion rates on their website. To address this, we conducted a thorough audit to identify various UI problems that were negatively impacting user experience, leading to a high bounce rate and poor conversions. Ultimately, we resolved these issues using a checklist with over 250 items.
[ 04 ] ON-PAGE & OFF-PAGE SEO
On-Page & Off-Page SEO
We did a full SEO strategy for Luma, which included technical SEO, off-page SEO, content publishing, and local SEO, as well as ongoing heatmapping/optimization.
- 01Technical SEO
- Fixed a total of 200+ issues which included broken links, low content to HTML ratio, broken HTML structure, incorrect sitemap, unnecessary redirections, etc. and brought the site score to over 95%.
- 02Detailed Keyword Research
- Optimized all content through detailed keyword research as well as constantly monitoring the keyword positions for performance reviews and adjustments on a bi-weekly basis.
- 03Backlinks
- Cleaned up over 1,200 toxic backlinks as well as working on an outreach plan to build new backlinks.
- 04Content Publishing
- Published content that ranks through proper keyword research and topical planning.
[ 05 ] RESULTS
Results
As a result of our holistic 360-degree SEO & UX plan, Luma Health and Wellness saw a substantial increase in traffic, SERP keywords, as well as leads.
- 860%Increase in unique visitors
- 22,100Unique visitors a month
- $44,200Monthly organic traffic value
- 96.42%Non-branded traffic
- Organic Traffic Value: 22,100 unique visitors at $2 per visit = $44,200 monthly value.
- Average ROI: We achieved a massive ROI of around 907% for Luma in a span of 4 months.
- Sustainable Growth: Ongoing optimizations ensure continued traffic and ranking gains.
- Brand Authority: Luma is now a recognized leader in San Diego for ketamine therapy.
- Non-Branded Success: 96.42% non-branded traffic shows we're reaching new audiences.
SOURCE: LUMA WELLNESS CENTER CASE STUDY
[ 06 ] GALLERY
Gallery
[ 07 ] THE SCREENSHOTS
Straight from the dashboards.
[ 08 ] THE BOTTOM LINE
The Bottom Line
Digital Hype Media transformed Luma Wellness Center's online presence in four months, delivering an 860% visitor increase, top keyword rankings, and a 97% site health score. With a 784% monthly ROI, Luma's investment yielded massive returns. We'll keep pushing to maintain their edge as San Diego's wellness leader.
