[ BRANDING ] 02 / 10
Signature Funding Brand identity.
- DELIVERABLES
- Logo and monogram · Brand guidelines · Color palette and typography · Brand voice · Signage and merchandise mockups
- LIVE SITE
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[ 02 ] OVERVIEW
Signature Funding helps businesses get the capital they need, and the name is the promise: every deal carries a signature. The identity had to feel established and trustworthy without the stiffness most finance brands fall into.
We designed the mark and wrote the rules around it: a brand guide covering the mission, vision and approach, the logo and how to use it, the color palette, typography, the voice the team writes in, and mockups showing the brand on signage, apparel and print.
[ 03 ] THE MONOGRAM
The monogram
An interlocking S and F sit inside a single ring, paired with a spaced wordmark: Signature in gold, Funding in slate between two rules. It holds up as a full lockup on a lobby wall and as the monogram alone on a business card or a cap.
Signature Gold and Slate Grey carry the palette, with Gotham for type: geometric, clean and confident, the same tone the brand voice section asks for in every client email.
