JULE Lip Gloss: Scaling Sales, Expanding Reach & Unlocking Recurring Revenue

julelipgloss.com The JULE Lip Gloss website on a desktop screen

INDUSTRY: Premium beauty brand
SERVICES: Shopify Migration · Sales Channel Expansion · Subscriptions & Bundles · Technical SEO · Email Marketing · Paid Social
PLATFORM: Shopify
LIVE SITE: julelipgloss.com ↗

[ 02 ] OVERVIEW

JULE Lip Gloss, a premium beauty brand, faced growth limitations on Squarespace, restricting integrations, marketing tools, and overall store performance. Digital Hype Media executed a full-scale eCommerce transformation, moving JULE to Shopify, expanding sales channels, optimizing SEO, and introducing subscription & bundling options.

Within one year, sales skyrocketed by over 200%, the email list grew from under 1,000 to over 10,000 subscribers, and JULE unlocked recurring revenue streams through strategic product bundling and subscription models.

[ 03 ] THE PROBLEM

The Problem

Limited scalability on Squarespace, preventing JULE from optimizing its store for growth.
No omnichannel presence, restricting sales to a single platform.
Lack of a structured retention model, with no subscription or bundling options for repeat purchases.
Minimal SEO foundation, making organic traffic growth difficult.

[ 04 ] DHM APPROACH

DHM Approach

01Shopify Migration & Optimization

Recognizing Squarespace's limitations, we executed a seamless Shopify migration, unlocking:

A conversion-optimized UX/UI for improved shopping experience.
Better integrations with advanced eCommerce tools.
Scalability for future growth, supporting high-traffic campaigns.

02Expanding Sales Channels

We set up and optimized JULE's presence across multiple new sales platforms, increasing brand visibility and purchase opportunities:

Facebook & Instagram Shops (streamlined in-app purchasing)
Google Shopping (expanded search-driven sales)
Shop App (enhanced mobile shopping experience)

03Subscription & Bundling Model Implementation

To increase retention and customer lifetime value, we built and optimized a subscription & bundling system:

Bundled product offerings for higher AOV (Average Order Value).
Subscription-based purchases for recurring revenue & increased customer loyalty.
Personalized email marketing flows to promote subscription sign-ups & bundle discounts.

04Technical SEO & Performance Enhancements

With the move to Shopify, we executed a full SEO optimization strategy, ensuring JULE's site was structured properly for higher rankings and organic traffic growth:

301 redirects to ensure a seamless transition with no lost traffic.
Keyword-rich product descriptions & meta optimizations to enhance search presence.
Page speed optimizations to improve conversion rates.

05Email List Growth & Customer Retention

We implemented email marketing best practices, growing JULE's email list from under 1,000 to over 10,000 subscribers:

Automated flows for cart recovery, new customers & VIPs.
Targeted email campaigns to promote new bundles & subscription models.
Retention-based segmentation to maximize repeat purchases.

[ 05 ] RESULTS

Measurable Outcomes

200%+Increase in sales within a year
10,000+Email subscribers, up from under 1,000

200%+ Increase in Sales: JULE more than doubled revenue within a year.
Email List Growth: from under 1,000 to 10,000+ subscribers, significantly increasing retention.
Multi-Platform Sales Expansion: opened new revenue streams via Shopify, Facebook/Instagram Shops, and Google Shopping.
Seamless Migration & SEO Success: no traffic loss post-migration, with improved search rankings and page performance.
New Recurring Revenue Stream: subscription & bundling models created a predictable sales cycle & increased customer retention.

SOURCE: JULE LIP GLOSS CASE STUDY

Tim from Digital Hype Media is an expert in E-commerce and specifically helped scale my business in paid advertising. We hadn't run any ads before and now within a few months we are consistently seeing a positive return on our ad spend. The meta business suite and ad manager are not easy to navigate, and Tim is a wizard in this space along with his team. He is always thinking outside the box and a master in custom web design (yes your website sucks! Yes, he will fix it!). DHM is thorough, quick to reply, and smart AF (it doesn't get better. Seriously!). 10/10 recommend Digital Hype Media!

JuliFounder, JULE Lip Gloss

[ 07 ] GALLERY