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Luma Wellness Center: SEO Case Study

Digital Hype Media works with Luma Wellness Center to enhance their online visibility via an SEO beginning in February 2025. Over 8 months, this initiative resulted in a 860% increase in unique visitors and top Google rankings for valuable keywords, demonstrating significant growth.

We also optimized the website UX and UI to improve lead conversion rates, visitor retention as well as advanced local SEO.

Website UI & UX

Luma Wellness Center was experiencing low conversion rates on their website. To address this, we conducted a thorough audit to identify various UI problems that were negatively impacting user experience, leading to a high bounce rate and poor conversions. Ultimately, we resolved these issues using a checklist with over 250 items.

On-Page & Off-page SEO

We did a full SEO strategy for Luma, which included technical SEO, off-page SEO, content publishing, and local SEO, as well as ongoing heatmapping/optimization.

  • Technical SEO: Fixed up a total of 200+ issues which included broken links, low content to html ratio, broken html structure, incorrect sitemap, unnecessary redirections, etc. and brought the Site score to over 95%
  • Detailed Keyword Research: Optimized all content through detailed keyword research as well as constantly montor the keyword positions for ideal performance review and adjustments bi-weekly basis.
  • Backlinks: Cleaned up over 1200 toxic backlinks as well as work on an outreach plan to build new backlinks.
  • Content Publishing: Published Content that ranks through proper keywod research and topica planning.

Results

As a result of our holistic 360-degree SEO & UX plan, Luma Health and Wellness saw a substantial increase in traffic, SERP keywords, as well as leads.

  • Organic Traffic Value: 22,100 unique visitors at $2 per visit = $44,200 monthly value.
  • Average ROI: We achieved a massive ROI of around 907% for Luma in a span of 4 months.
  • Sustainable Growth: Ongoing optimizations ensure continued traffic and ranking gains.
  • Brand Authority: Luma is now a recognized leader in San Diego for ketamine therapy.
  • Non-Branded Success: 96.42% non-branded traffic shows we’re reaching new audiences.
  • Non-Branded Success: 96.42% non-branded traffic shows we’re reaching new audiences.

The Bottom Line

Digital Hype Media transformed Luma Wellness Center’s online presence in four months, delivering a 860% visitor increase, top keyword rankings, and a 97% site health score. With a 784% monthly ROI, Luma’s investment yielded massive returns. We’ll keep pushing to maintain their edge as San Diego’s wellness leader.

Ready to take your business to the next level? Contact us at powerup@digitalhypemedia.com for a free consultation. 

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